The term “hated” is a robust word. The word is defined as, “An extreme dislike or disgust” by Merriam-Webster. To be in such a state of contempt toward another causes the one who is “hated” to feel beneath consideration, worthless & deserving of scorn.

Jonathan & Joseph (CEOs of Hated Apparel) felt the negative connotation deserved far less power in society & thus needed to be given a different, healthier, restored & more positive meaning—thus the acrostic birth of “Having Ambition Towards Everything Desired—Hated Apparel”. It’s all about the meaning behind the name.

Hated Apparel has brought about a different aspect to the retail industry— authenticity, creative apparel, unique collaborations & a deeper meaning behind the name. The Hated Apparel brand offers inimitable designs, quality material & exceptional customer service. Joseph & Jonathan have forever treasured urban fashion & desire to leave their mark. Hated Apparel promises not only to bring you cutting-edge, street-style clothing & accessories for all culture-types, but we guarantee our authenticity will remain. The future looks promising for Hated Apparel to branch into the high fashion world & we desire to bring you right along for the ride. Thank you for journeying along with us as we continue to have ambition towards everything desired.

~ Hated Apparel Team

Hated Apparel cannot thrive alone. Let’s introduce you to some of the main faces behind the brand:

Joseph Solomon

Co-CEO & owner. Creative director. Oversees promotional projects & business management.

Jonathan Solomon

Co-CEO &owner. Creative director. Oversees photography & website social media platforms. 

Oad Isaranggul

Videographer, creative artist and social media producer.

Kenjon Barner

Marketing partner & brand ambassador. Team member of the Philadelphia Eagles & Superbowl Champion.